1. Date and Timing: The Amazon Prime Day Concert typically takes place a few days before or during the Prime Day shopping event. Prime Day is usually held in July.

2. Venue: The concert is a live music event featuring well-known artists and bands. It is often held in a notable venue, and in some cases, it has been a live-streamed virtual event.

3. Lineup: Amazon books popular and high-profile musicians and bands to perform at the concert. These artists are selected to appeal to a broad audience and generate excitement around Prime Day.

4. Exclusivity: The concert is usually exclusive to Amazon Prime members, reinforcing the value of a Prime membership. This exclusivity encourages people to join Prime or renew their memberships.

5. Live Streaming: In addition to the live event, Amazon often live-streams the concert on its platforms, allowing a broader audience to watch, even if they're not attending in person.

6. Promotions: During and around the time of the concert, Amazon promotes Prime Day deals and offers, encouraging viewers to shop for discounted products on the platform.

7. Marketing and Advertising: Amazon invests in extensive marketing and advertising efforts to promote the concert and Prime Day. This includes social media promotion, TV commercials, email marketing, and partnerships with media outlets.

8. Engagement: The concert is designed to engage Amazon's existing Prime members and attract new ones. It's a way for Amazon to reward its loyal customers with a unique entertainment experience.

9. Branding: The Amazon Prime Day Concert is part of Amazon's branding strategy to position itself as more than just an e-commerce platform but also as an entertainment provider.

10. Charitable Component: In some years, Amazon has included a charitable component, with donations made to a specific cause or organization in conjunction with the concert.